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... the market is buoyant but has been hit by the economic recession, by the market removal of a blockbuster cholesterol-lowering, healthy oil (econa) and by a government that has taken a somewhat sceptical stance to the sector especially after the econa ‘scandal’ ... estimates vary greatly due to the highly experimental, and often fad-like nature of the market, but excluding food supplements, it is estimated to be worth about €20bn which includes foshu and non-foshu foods – about three times the size of the us market according to leatherhead food international ... japan remains one of the biggest functional foods market in the world along with the collective that is the european union and north americaandmany in healthy food industry, or the mainstream industry for that matter, keep a keen eye on japanese market functional food launches ... fosho, non-foshu in the food sector the market is divided into two areas: foshu (foods for specified health use) and non-foshu ... however takishi kamura from the japan health food & nutrition food association (jhnfa) noted in a recent presentation that the foshu market had since dropped below €5bn ... now there are about 1000, according to dr hideko ikeda from the japanese institute for health food standards (jihfs) , but noted the rise of consumer groups against foshu after the econa incident that saw the €220m oil removed from market in 2009 due to carcinogenic concerns about glycidol fatty acid esters